ClickZ

I came across an interesting article today about SEO's and Wikipedia. The article entitled Should SEO's Care About Wikipedia, discusses the issue of whether SEO's should care about Wikipedia even though links from the site no longer count towards increasing your link equity. At a search engine strategy conference the issue was raised and several reasons for caring about Wikipedia were brought forth. First is that some listings on Wikipedia generate more traffic that than first page rankings on Google. Another reason was is that Wikipedia can deliver thousands of dollars of free traffic toward a website. Also, Wikipedia often converts better than Google pay-per-click traffic. Finally, Wikipedia's high-quality traffic can be equal to or better than that of most search engines. I thought this article was interesting since we have been using Wikipedia all semester and have also discussed in-depth of the importance of Search Engine Optimization. This article brings both issues together and shows how relevant the topics we have been studying in class are today.